A lifetime of engineering experience, applied to your idea  

Hi, I’m Paul — and welcome. Thanks for taking the time to learn more about who I am and how I work. If you’re here, you’re probably wondering whether I’m the right person to collaborate with. Before diving into experience, projects, and results, I want to give you a sense of the person you’d actually be working with, because choosing the right fit matters—especially when you’re trusting someone with an idea you care about.

I’ve spent more than 40 years designing electronics, leading research and development teams, and turning uncertain ideas into systems that actually work.

My career has taken me from early-stage R&D through to large-scale commercial deployment — across defence, retail intelligence, and consumer devices. Along the way, I’ve founded and led businesses, worked with international teams, and been brought in to solve problems that hadn’t responded to conventional approaches.

What has stayed consistent throughout is the work itself: understanding a problem properly, making sound engineering decisions, and building things that are reliable in the real world — not just on paper.

For many years, I held the role of Managing and Technical Director at Synovate Retail Performance, leading the development and deployment of electronic systems used across hundreds of sites in multiple countries. During that time, I was recognised as one of the top 0.5% of UK business leaders by Who’s Who of Britain’s Business Elite.

Today, through Geniusin, I focus on the part of the work I’ve always found most valuable: working directly with founders, innovators, and experienced professionals to design, build, debug, and validate electronic prototypes. I’m a senior electronics specialist and a long-standing member of the IEEE, but titles matter less to me than whether a device works properly and can be trusted.

When you work with me, you’re not hiring a workshop or a junior team. You’re working directly with someone who has seen projects succeed, fail, stall, and recover — and knows how to guide ideas through that difficult middle ground between concept and reality.

I don’t believe in overpromising or unnecessary complexity. I believe in doing the work properly, asking the right questions early, and keeping things as simple as they need to be — that’s a principle I’ve carried throughout my career and life. If that approach resonates, and you’re looking for an experienced hand to help guide an idea from concept to something real, I’m always happy to start with a straightforward conversation — ideally over a cup of coffee — to see whether we’re a good fit.